Davina McCall will be seen sporting swimming goggles by Zoggs as she takes on her Beyond Breaking Point challenge this weekend.
The TV presenter has chosen Zoggs Predator Flex Polarized goggles to see her through an open-water swim in Lake Windermere.
Mcall’s 500 mile challenge will also see her cycle and run from Edinburgh to London in seven days, in aid of Sport Relief.
Zoggs UK marketing manager David Annand said: “As a supporting partner of Sport Relief and the swim brand partner of Swimathon, Zoggs are delighted to help Davina with this fantastic BT Sport Relief Challenge.”
“We want all swimmers of all ages and abilities to get involved in this year’s Sport Relief and it’s fantastic that Davina is leading the way to help raise funds and inspire others,” he added.