Zoggs spells out fashion-focused intentions for SS18

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Australian swimwear brand Zoggs has spiced up its swimwear collection for SS18, with a strong focus on fashion.

Speaking at a conference in London yesterday, the brand said it has created a versatile collection with the aim of taking consumers from the leisure centre to the beach.

Renowned for its classic sports suits, Zoggs has pushed the boundaries with colours, cuts and prints this season, whilst also maintaining performance elements such as tummy control, durable Aqualast fabric and hidden breast support.

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Zoggs SS18

Explaining Zoggs’ brand ethos, UK head of marketing Jocelyn Kirby said: “Zoggs is all about reflecting the Aussie lifestyle. It’s about having fun with the water, whether that’s sitting by the pool with a glass of bubbly, splashing around with the children or powering up and down the lanes to prepare for the next triathlon.

Zoggs presented its new collection under five themes – Latino Love, featuring vibrant pinks; Aqua Reefs, an aquatic jade line inspired by the ocean; Sacred Craft, which has a Middle Eastern feel with intricate prints and mesh detail; Electric Power, a black sporty range with bursts of contrasting colour; and Paradise, featuring warm yellows and mirrored tropical prints.

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