Australian brand Zoggs said it has designed the first swimwear range with a consumer lifetime guarantee.
The Aqualast swimwear collection, available for trade purchase now, is 100% chlorine resistant and features UPF 50+ protection from the sun, according to the brand.
“Our new Aqualast swimwear is built to last,” said Zoggs in a statement. “We are so confident in the quality, durability and reliability of our Aqualast swimwear that we will have no hesitation in offering a replacement garment, at our discretion if your Aqualast swimsuit wears out in any way.”
Aqualast, due to enter stores in July, is designed to stand up to rigours pool training.
Zoggs is focused on supplying swimwear for amateur and elite swimmers and regularly associates itself with events such as the Aspire Channel Swim and the Sports Relief Swimathon.