Zoggs has signed a deal with David Lloyd Leisure that makes it the sole supplier of swimming equipment at all of the company’s 90 leisure centres across the UK and Europe.
Lifeguards at over 150 swimming pools owned by the group will also wear uniforms branded by Zoggs, and the companies will work together on a a number of initiatives to promote swimming and other healthy activities.
Zoggs has created a comprehensive range of swimming equipment ranging from caps and goggles to buoyancy aids and floats.
“Our new partnership with David Lloyd Leisure goes further to strengthen our position as the leading swim brand across the UK leisure and fitness channels and we are delighted to be working with the team at David Lloyd Leisure,” said Mark Hammersley, CEO at Zoggs.
“David Lloyd Leisure sites have over 150 great pools in the UK and Europe and they have a huge commitment to swimming which matches our passion for the sport – the partnership was an obvious one,” he added.
Paul Batty, head of procurement for David Lloyd Leisure, commented: “We are delighted to be partnering with Zoggs, who have demonstrated that they share our core aims and values. We operate more than 150 pools in the UK and Europe, and it was important for us to establish a national partnership that reflected our commitment to providing first-class swimming facilities, programmes and equipment.”