Over 80 lingerie, swimwear and outerwear brands have joined online sourcing platform yourbrandspace in its first three months.
The site, which has already become the largest b2b whole sourcing platform, launched lingerie only six weeks ago.
Retailers can already access for free an impressive collection of lingerie and swimwear brands, including the likes of Affinitas, Banana Moon, Bestform, Curvy Kate, In Bloom London, Louise Ferdinand, Moontide, Parfait by Affinitas, Playful Promises, Pants to Poverty, Seaspray and Spanx.
As well as featuring establish brands, it also showcases a selection of emerging talent, such as lingerie brand Louise Ferdinand.
Louise Ferdinand founder Sandra Palmer said: “Yourbrandspace is a fantastic initiative which is a huge help to emerging labels like myself. It gives us the opportunity to showcase our collections to potential buyers across the globe in a cost-effective manner.
“Resources like this are invaluable to a new brand that can’t perhaps afford to attend tradeshows and has limited marketing resources. I am extremely pleased that Louise Ferdinand gets to be featured within their site and can take advantage of their additional marketing and reporting."
All brands on the site have signed up for a minimum 12 months to showcase their collections and gain monthly reporting on their specific brand page, in order to help them make strategic marketing decisions and gain enquires from retailers directly through the site.
Curvy Kate marketing manager Hannah Houston said: “We launched on yourbrandspace in January and have already received interest from press and retailers through the site. We’re keen to use the sites facilities more and reach out to the audience. It’s a great idea and is so practical and easy to use.”
A series of big name buyers have already signed on to the service, including Galeries Lafayette, Coco de Mer, New Look, Asos.com, Oldrids, Sarah Coggles and Brand Alley.
L’ecole Nuit owner Kristine Isberg said: “As a new independent retailer, I spend enormous amounts of time researching and sourcing product that will satisfy my clientele. Therefore, when I read about yourbrandspace.com I immediately signed on… I realised that this is exactly what my company needs to compete successfully in a 24/7 marketplace- the ability to connect with global brands and designers as quickly and efficiently as possible. Without yourbrandspace.com, the majority of my sourcing would have been dictated by the timing of trade shows.
“Additionally, as a retailer in the US whose collection features exclusively European brands, with its London base, yourbrandspace.com helps me to connect with the international wholesale market. Creating new partnerships, staying up to date on fashion trends and reducing travel costs are services that are invaluable to the success of my business and unique to yourbrandspace.com. I am so grateful to yourbrandspace.com for providing a service that supports Independents.”
Yourbrandspace.com director Louisa Valvano added: “Following the launch of yourbrandspace.com in December, we had always believed that the demand existed in the market for an online wholesale platform to fill the buying gap between trade shows. We didn’t however expect the demand to come so thick and fast from both retailers and brands.
“We are extremely pleased with how responsive the market has been to the service we offer and are delighted we can fulfill the demand with some strong brands as well as up and coming designers and brands – which is what many of our independent retailers want to see.”
Yourbrandspace.com was launched in December, 2011, by Samantha Bleasby, former Event Director of Pure London and Louisa Valvano, former Global Marketing Director of WGSN.
The site allows retailers to easily search for product by brand, product type, season, price-range and country. Buyers can build collections and create wish lists of products they wish to stock and contact the different brands on the site.
A free service, it is designed to help them find both new brands to stock and to allow them to more readily view some of their existing suppliers’ products. It also provides help with both forward order/short order and in-season/stock buying.
Retailers can register for free now on www.yourbrandspace.com to start viewing collections.