London label Yes Master has launched a new collection of swimwear with fashion retailer Urban Outfitters in the US.
The launch of the 20 piece collection follows the collaboration between the two companies in 2011.
Taking inspiration from the work of artist and social activist Keith Herring, the line is described as “nostalgic America” and features high leg swimsuit silhouettes with oversized digital prints, cut outs and mesh inserts, with a particular focus on asymmetric cutouts.
The collection is available exclusively through selected Urban Outfitter stores and at urbanoutfitters.com, with new styles and designs launching until May 2014.
Yes Master founder Igor Pachemski-Jones said: “Urban Outfitters is the perfect playground for the creative design set globally and one of the few places that not only allows young labels to be experimental, but also encourages it. I am so excited to see the product online and will be supporting the launch with a USA press trip in February.”