Woods of Morecambe launches new e-tail site

Lingerie retailer Woods of Morecambe has launched a new e-tail site, designed to appeal to a younger demo-traffic than its current clientele.

The new site, branded-lingerie.co.uk, sits alongside the existing Woods of Morecambe website at woods-online.co.uk.

It has been designed using the online retailing and design skills of Lancashire-based digital agency, NuBlue.

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NuBlue’s brief was to create a secure shopping site for Woods’ top ten brands for 20 and 30-something women, which seamlessly connected with its existing Magento online retail platform.

The website features over 50 bra lines and encompasses products ranging from balconette and gel bras to camisoles and basques.

There are multiple search options for the shopper to utilise, depending on whether they want bridal wear or work bras, glamour lingerie or particular colours and fabrics.

Woods of Morecambe’s Nick Race said: “NuBlue are a pleasure to deal with. We wanted a new lingerie website to highlight our younger offering for online purchasers. NuBlue proposed a design, which we immediately loved and, from there, the building was seamless. All that was left was to connect to our existing Magento platform. NuBlue soon understood how the middleware works and the first order went through without a problem. I can only thank them for delivering exactly what we wanted”.

NuBlue managing director Michael Ashworth added: “This website is just one of many high impact and dynamic retail sites NuBlue has built. Our ethos is to bring all of that experience to the table, while ensuring we create a design and approach totally focused on the individual client. We always get to know the brand inside out and then devise a style to complement that brand identity. We are delighted this approach has met with such praise from our client”.

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