US brand Wood Underwear has appointed Michael Topliss as its new global head of sales.

Topliss joins the company from French label Pullin Underwear, where he was the vice president of sales and marketing for two years. Prior to this role, he led SAXX Underwear as general manager.

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He will now lead revenue-driving strategies and take responsibility for expanding and strengthening the Wood sales network.

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Topliss will also drive the business forward through marketing, merchandising and product development.

“Wood is building a strong brand DNA that embraces its uniqueness and also has wide appeal to a variety of consumers,” said Topliss.

“There is a culture around the brand that is both palpable and contagious. I am excited to contribute to the company’s continued growth, especially as we enter this exciting chapter.”

Wood Underwear founder Terresa Zimmerman said: “It’s so exciting to have Michael join me in leading Wood. He brings a deep blend of industry experience and proven success, directly relevant to our business. Michael has ‘been there done that’ so will be able to hit the ground running for us, ensuring we have strong representation at retail.”

“And, importantly, Michael and I are united in our commitment to the success of our store partners as vital to our own success,” she added.