Wonderbra will open a new outlet store in Somerset next week.
The lingerie brand, known for its push-up bra innovations, will be unveiling a 864ft2 at Clarks Village on November 16.
The news comes as the label, which has stores in Cheshire, Essex, Hertfordshire and Portsmouth, looks to increase outlet portfolio.
Wonderbra adds to the premium lifestyle and fashion offer available at Clarks Village including Hobbs, Calvin Klein, Superdry, Joules and beauty retailer, Molton Brown.
Steve Burge, marketing manager at Clarks Village said: “We’re very excited to welcome another huge brand to Clarks Village. We’re really proud of the wide collection of stores we have here – all of which offer exclusive discounts – and we are always looking to enhance and extend our range to create the best shopping experience possible for our visitors.”
Hermes Investment Management, the manager of Clarks Village, announced the new signing of Wonderbra today, along with The White Company and Gourmet Burger Kitchen.
Asset manager Paul Wray said: “Having attracted a number of quality fashion and dining brands over the last six months, the recent additions of luxury high street retailers such as The White Company, Hobbs and Molton Brown reflect the strong premium offer available at Clarks Village. Securing such brands positions the outlet as a compelling shopping and leisure destination in the south west where retailers and restaurants want to be and where people want to visit.”
Wonderbra was first created and produced in the 1960s in Canada, and has since expanded worldwide, becoming a sensation in both the US and UK in the 90’s.