Slovakian born beauty Adriana Cernanova will be following in the footsteps of Eva Herzigova as the new face of Wonderbra after being selected from hundreds of hopefuls in a worldwide casting to fill the role.
After being discovered aged just 14, Adriana has travelled the world walking in shows for Jasmine Di Milo, Elie Saab, Mark Fast and Martin Margiela.
She has also worked with some of the world’s most renowned photographers in campaigns for French and German Elle, British Marie Claire, Harpers Bazaar and Saks Fifth Avenue.
The launch will feature fresh imagery, photographed by Fredric Meylan, which will be projected in all advertising, points of sale and on the brand’s website.
Wonderbra marketing manager Martina Alexander said: “We’re really excited to launch Adriana as our new face. We were looking for a fresh new face that would embody the true spirit of Wonderbra, as well as someone who could grow and develop with the brand. We can’t wait to see the new imagery implemented in store and online.”