Wonderbra and Lascivious have been voted two of the UK’s Coolest Brands by the public and celebrities.
This is the third consecutive year that Wonderbra has been identified as one of the UK’s coolest brands in the annual initiative.
Wonderbra marketing manager Martina Alexander said: “It has been a great year on the brand and we’re really honoured to have been awarded this status again. We constantly strive to engage our audience with creative campaigns and innovative products so it’s great to be awarded this status by consumers and panel votes”.
The CoolBrands® list, now in its eleventh year, follows a vote by a combination of just under 3,000 consumers and a panel of 39 designers, style experts, media personalities and prominent figures from the worlds of TV, fashion and music.
Helping rate coolness this year were the likes of Radio 1 DJ, Gemma Cairney, fashion blogger, Susie Bubble, hip-hop duo, Rizzle Kicks, celebrity chef, Gizzi Erskine, and musician, actor and director, Plan B.
Co-ordinated by The Centre for Brand Analysis, the CoolBrands list was drawn from over 10,000 independently identified brands and whittled down into a shortlist of 1,200. The panel of influencers scored each brand, bearing in mind factors such as style, innovation, originality, authenticity, desirability and uniqueness, before members of the British public gave their ratings.
CoolBrands Expert Council chairman Stephen Cheliotis said: “Even in a recession a desirable reputation is vital, so being seen by opinion formers and the British public as a stylish attractive brand, is not only a great compliment but an indicator of success. Competition was fiercer than ever so achieving CoolBrands status is something [they] can be truly proud of.”