Wonderbra gives best-selling bra a lift for 2016

Wonderbra will next month unveil a “new and improved” incarnation of its best-selling Ultimate Strapless bra.

The brand said the garment has been updated and will serve as the centrepiece of its soon-to-be-launched SS16 collection.

The Ultimate Strapless first launched in 2009 and has been a favourite in many women’s wardrobes across Britain ever since.

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For SS16 the design of the Ultimate Strapless has been refreshed and an elegant lace style has also been made available.

The patented Hand Support Technology still sits in the cups of the bra, to provide support and a cleavage boost.

The bra’s design has been upgraded with innovative silicone dot technology taking the place of the traditional silicone band. This provides improved breathability and long lasting, non-slip support across the band for ultimate comfort, according to the company.

In addition to the plain styles, a new elegant lace is introduced which compliments other lace styles in the SS16 collection.

Martina Alexander, marketing manager at Wonderbra, said: “The Ultimate Strapless still remains one of a kind and the solution to common frustrations with strapless bras. With our new silicone dots technology we’ve improved breathability for wearers’ comfort, whilst still having perfect support and hold.”

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