Wolverhampton Football Club has become the first team to launch a range of lingerie for its female fans.
The ‘kit’ comes in black and gold, and features the club’s logo on the front.
Businessman Paul Robinson formed the idea for the collection on his way to a Wolves match with friend John Guy.
He said: “We got talking and I suggested having lingerie in club colours – in this case black and gold.
“Jon’s in marketing and advertising, and he thought it was a great idea.”
The pair created several samples which they presented to Molineux head of retail Peter Pridmore, who decided to go ahead with the scheme.
Robinson added: "Women make up around 20 per cent of football supporters, but only three to five per cent of club merchandise is aimed at them.
"All there seems to be for women in club shops up and down the country are pink T-shirts… I looked at all the Premier League club brochures and found no one was doing anything sassy for female fans."
The lingerie range will be available to buy this week from the Midlands club’s team shops.