Wolford has thrown its support behind the Life Ball in Vienna, a spectacular fashion event created over 20 years ago to raise awareness about the fight againts HIV and AIDS.
Wolford will sponsor the party’s Style Contest, and also dress débutantes at the May Ball in Wolford bodies.
“Wolford fascinates women all over the world with its sensual fashion, innovative ideas and sustainable quality. As a women’s brand, we stand for high expectations and practised social responsibility. These values coincide with those of AIDS LIFE. We are consciously involved because the organisation does important educational work for women”, says Axel Dreher, board spokesman for Wolford AG.
This year’s ball features a creative highlight sponsored by Wolford: the Style Contest on the evening of 31 May with a selection of the most extravagant looks chosen by an international VIP jury, followed by the crowning of the Life Ball Queen 2014. The winner can look forward to not only a free holiday, but will also be recognised with an award: a unique sculpture donated by Wolford and individually manufactured by the Vorarlberg-based artists NONOS.
Wolford is also dressing 100 débutantes in a classic Wolford body and giving away 73 gift vouchers in a prize draw.
“Wolford is a strong, international brand which perfectly matches with us. We are pleased to have the fashion label back on board as a partner and a sponsor,” states AIDS LIFE founder and Life Ball CEO Gery Keszler.