Wolford picks up innovation award

Luxury hosiery brand Wolford has been awarded an innovation award for its Pure 50 Tights.

The Austrian company picked up the Vorarlberg Innovation Award at a gala event held at the Bregenze Festival Hall on Tuesday night.

The prize honours Wolford’s commitment to development, especially in regard to new technologies and workmanship of materials.

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The brand’s Pure 50 Tights are made in such a way that the seams of the panty section are smoothly bonded, ensuring their invisibility under tight clothing.

Due to the elasticity of the fabric, the tights have been proven to retain their shape after several washes. They also feature an extra wide waistband for comfort.

“We are especially pleased to receive this prize as it is a symbolic reward for the outstanding achievement of our development department over the past two years”, said board spokesman Axel Dreher.

“Wolford has always set benchmarks with technical innovations in the past. As the critical driving force behind the company’s success, they create the core element of our corporate strategy. With the ‘Pure 50 Tights’, we have reached yet another milestone.”

This is the 14th time that the innovation award has been presented. The aim of the competition is to raise awareness about the innovative power of companies within the Austrian state of Vorarlberg and to show which market successes can be achieved through unusual new products and services.



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