By Jo Gallacher
Austrian lingerie and legwear brand Wolford is changing the way consumers shop for shapewear online with its new Shape & Control configurator.
The interactive tool allows customers to get to grips with Wolford’s legwear range and find the perfect shaping tights by specifying their exact requirements from a number of categories.
After choosing the desired shaping zone (stomach, hips and bottom or legs), strength, denier and colour, customers are presented with their Shape & Control perfect match.
Wolford has also posted an ‘Embrace the Artist Inside’ video clip on its website, which features a woman dancing in the label’s shapewear to demonstrate the freedom of movement, comfort and style of the collection.
The brand heads one of the world’s largest support ranges with 16 different styles and 80 individual looks.