Austrian luxury label Wolford has opened a point of sale (POS) at Dublin International Airport on September 8.
The new POS, which measures 20m² and is located in the Terminal 2 departure lounge, carries a select range of the label’s hosiery, bodywear and Shape and Control.
Wolford UK managing director Ermes Stafanutto said: “Airports are an ideal distribution and a great potential platform for private and business travellers with the right demographics. Dublin International Airport is a key addition to our sales strategy for the UK and Irish markets.”
Wolford currently has nine mono-brand sales shops throughout the UK and Ireland.