Wolford hires new chief executive officer

Austrian hosiery and lingerie producer Wolford has appointed Ashish Sensarma as its new CEO.

Sensarma will replace Holger Dahmen who will leave the company on January 31.

He will be responsible for marketing and sales, as well as the coordination of the corporate strategy when he takes the reins on January 7.

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“We are very pleased that Ashish Sensarma, a world-class fashion expert with strong retail credentials, will join the board in January. He is an optimal addition to our strong management team of Axel Dreher (COO) and Thomas Melzer (CFO) contributing specific international marketing and sales expertise, two areas of importance for our company’s success,” commented Dr. Antonella Mei-Pochtler, chairwoman of the Supervisory Board.

“His proficiency in driving profitable growth and passion for creating consumer satisfaction are exactly what we need,” she added.

Sensarma worked at fashion company Mexx for over 20 years until 2006, when it was sold to Liz Claidborne. He was the chief operating officer of swimwear brand Vilebrequin from 2008 to 2012.

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