Lingerie and hosiery brand Wolford is centralising its sales and marketing organisation in Austria.
There will now be one central sales and marketing platform for the Europe, Middle East and Africa (EMEA) region located at the brand’s corporate headquarters in Bregenz, instead of nine sales organisations throughout Europe.
When contacted by Lingerie Insight, a spokesperson for Wolford HQ could not comment on whether the reshuffle will result in job losses in the UK and the rest of Europe, but said it was “analysing the situation”.
However, the brand said it will create 20 new jobs in Bregenz in the 2016/17 financial year.
The news comes as Wolford prepares to roll out new shop designs and focus on growing its business in America and Asia through its offices in New York and Hong Kong.
Store closures may also be in the pipeline, according to CEO Ashish Sensarma.
He said: “These measures go hand in hand with the systematic optimization of the online and offline sales experience, including implementation of a new shop concept and the redesigning of the window concept as of September 2016 as well as a new appearance for the 16 global online boutiques.
“Retail Stores with expiring lease agreements are subject to a fundamental review and may be discontinued where appropriate. Significantly lower discounts on Wolford products will be granted as a means of further increasing their profit contributions.”
The relocation of Wolford’s sewing operations to its site in Slovenia initiated in 2014 and this will be concluded in the current financial year.
Wolford also said that local administrative structures are being streamlined as a consequence of the “further optimisation of production and logistics processes” and the “consistent review of all support functions”.