Austrian lingerie and hosiery label Wolford has teamed up with renowned fashion photographer Mario Testino.
His photographs of classic hosiery styles, as well as a string body created for the brand’s 65th anniversary, will appear in Wolford boutiques worldwide over the next two seasons.
The images will also be presented in future advertising campaigns, videos and social media channels.
“We’re really excited for our partnership with Mario Testino, who is such an internationally renowned fashion photographer. The new visual language will significantly strengthen the emotional presence of the Wolford brand, inspiring our customers worldwide,” said Axel Dreher, Wolford board spokesman.
“For Wolford, this cooperation is a major step in the strategic refocusing of the company, embracing its roots and placing the product emphasis on exclusive hosiery, lingerie, bodysuits and select clothing.”