Wolford appoints new creative director

Wolford has appointed renowned fashion designer Grit Seymour as its new creative director.

Seymour joins the company from German womenswear brand René Lezard, where she has been working as a design consultant, and brings over 20 years of design experience, having previously worked for Chanel, Donna Karan and Max Mara.

She will now be responsible for designing Wolford’s future collections and will serve as an advisor for the brand as it continues to refocus its strategies.

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“We are especially pleased to have Grit Seymour join Wolford in this key position,” said Axel Dreher, speaker of the Management Board of Wolford AG.

“She is not only a well-known creative personality, but is also extremely well versed in the challenges of developing established brands on an ongoing basis. With her extensive experience, ranging from design to in-store branding, she will play a major role in increasing the charisma of the Wolford label.“

Seymour worked as creative director for Daniel Hechter at the end of the 1990s, before moving on to create the first women’s collection for Hugo Boss.

She has served as an advisor for numerous fashion brands and also designed and marketed her own “Tape” label. Until recently, she lectured in experimental clothing and textile design at the Berlin University of the Arts.

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