Wirefree brand pioneers cleavage-boosting bra for the smaller-cup customer

Wirefree specialist Little Women has launched a new bra designed to boost the cleavage by up to three sizes. 

The Pearl bra by Little Women – a UK lingerie brand that develops lingerie for women with cup sizes AAA to B – is a seamless non-wired T-shirt bra, with optional soft padded inserts to crank up or dial down the cleavage as desired.

It features a soft, padded mesh cradle inside the cups that holds two removable cookies.

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Little Women CEO Caroline Jackson said: “What is so special about the Pearl bra is the option it gives women to have the cleavage they desire, parceled up in a super comfortable, non-wired package.

“The option to use none, either or both pads to boost the uplift effect, and enhance the cleavage, truly is a game changer for the often overlooked smaller cup sized customer.”

The Pearl bra has been designed specifically for smaller cup sizes, and impressed models at the latest Little Women shoot.

“The difference with the Pearl bra, compared to other push-up bras, is that the results looked so natural,” said model Charlotte Tudberry.

“It was so comfortable – just like wearing a normal T-shirt bra.”

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