INVISTA, owner of the LYCRA fibre brand, has announced that its new COOLING technology by LYCRA BEAUTY will be presented by Eurovet’s Designer of the Year 2016 Willy Hermann at Interfilière Paris.
Austria-based Willy Hermann will be the first mill in Europe to present a commercially-available fabric collection that incorporates the new technology, which was launched last September at Interfilière New York,
COOLING technology by LYCRA BEAUTY was designed in response to consumer needs for increased sophistication and comfort performance in the shapewear category.
”Consumer expectations are increasing for more sophisticated garments and technologies from everyday shaping functionality to specialised highly contouring styles. But of course without compromising any dimension of comfort,” explained Claire O’Neill, INVISTA marketing manager for Intimate Apparel and Swim.
COOLING was developed with COOLMAX technology, featuring fibres that are designed to wick away moisture.
Willy Hermann managing director Ralph Hermann said: “To ensure we bring our customers the latest in intimate apparel, we collaborate with LYCRA for our fabric innovations. Therefore we are very happy to be the first-ever mill to have LYCRA BEAUTY COOLING technology certified fabrics commercially available in Europe.
"Depending on the customer need, the offering reaches from lightweight to heavier fabrics – but of course all with long-lasting shaping performance and moisture management.”