Wildfox creates Barbie-branded swimwear

After all the hype around Barbie at Paris Fashion Week, with big brands fuelling the Barbie trend, Wildfox has launched its Resort 2014 Dreamhouse collection in collaboration with Mattel.

The 12-piece capsule collection of Barbie-licensed products includes swimwear, T-shirts, jumpers and sunglasses.

Wildfox creative director Kimbereley Gordon said: “As a girl who played with Barbie, the whole collection itself was inspired by my imagination come to life. I thought of what she and her friends would have really worn and saw them as eighties/nineties shabby chic.

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“Barbie was also a woman with so many occupations, so we wanted to show that in the ‘My Resume’ tee.”

Swim styles in the collection are an 80’s one-piece and Barbie tankini top and matching bottoms. Inspired by the 1978 doll, a terry cloth cap sleeve top and a high waist bottom set will be offered as a Mattel exclusive.



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