UK Lingerie Awards finalist Who Made You Pants? has launched a new ‘Buried Treasures Range.’
The first product to be become available from the new collection is the Pirate Pink short, retailing at £10.
The first of 300 pairs of Pirate Pink shorts came off the machines yesterday, six weeks after the initial fabric sample was received at whomadeyourpants? Southampton factory.
Who Made Your Pants? managing director Becky John said: “Because we source fabrics from what big underwear companies have left over at the end of a season, we occasionally find real gems when we’re not expecting them. These might not be part of our scheduled product range but they are just too good to miss. We want to share this bounty with our customers as we know they love owning exclusive, limited edition pieces.
“We were thrilled to be offered this delicate, cobwebby, pink lace as we’ve seen it in used by one of our favourite brands, and so we made a snap decision to launch the ‘Buried Treasures’ range to allow us the flexibility to use whatever other treasures we find, whenever we find them. We love being able to add new things into our offer like this.”
whomadeyourpants? is a campaigning lingerie brand, which creates real jobs for women at risk of isolation. A finalist in the Ethical Brand of the Year category in the 2011 UK Lingerie Awards, it makes everyday lingerie from upcycled fabrics.
The brand sells ‘Pants of the Month’ – where a new item is launched on the 1st of every month – and gift sets, including Divine Chocolate.
All pants are hand cut, hand finished and individually checked to ensure superior finish and quality.