Whites of Kent, a chain of five independent department stores with outlets across the South East of England, held a promotional event this week to celebrate becoming authorised Gossard retailers.
Local customers were invited to a party where Gossard’s expert fitter Joanna Van Blommestein spent the day giving pointers on how to tell if bras are correctly fitted, and dispelling common myths about professional measuring.
“It was great to visit the store and give personal one-to-one advice to these customers, and show them that having a bra-fitting isn’t traumatic,” said Van Blommestein.
“Gossard is celebrating 110 years of developing lingerie that women love, so we know just how important it is for a bra to be professionally fitted. We’re pleased to be offering the Gossard range in a regional, family-run business and we’re keen to make women in Kent feel fresh, flirty, sexy and glamorous,” she added.