The announcement of the Finalists for the 2012 UK Lingerie Awards became an Internet sensation yesterday.
A special Lingerie Insight Daily News Alert revealed Finalists in the 16 Awards categories that were selected by a panel of expert judges.
Finalists in three categories that are being voted on by the public will be unveiled in August. People can vote for their favourites at www.uklingerieawards.com.
Traffic to Lingerieinsight.com spiked yesterday at 4pm when the Daily News Alert listed the Finalists. The web site typically receives around 600 page impressions in the hour when the DNA lands in peoples’ inboxes. Yesterday traffic soared to 6,058 page impressions.
Over 6,000 unique individuals have also visited the UKlingerieawards.com web site in the past three weeks.
“The buzz around this year’s UK Lingerie Awards is extraordinary,” said Andy Martyniuk, event director for the Awards and commercial manager for Lingerie Insight.
“The brands and retailers made a huge effort with their nomination packages, which gave the judges a tough time selecting just four finalists in each category. But the jury is satisfied that the list of finalists is a powerful guide to the greatest performers in this year’s intimate apparel industry,” said Kat Slowe, editor of Lingerie Insight, which is co-hosting the awards.