Waxx Underwear has launched a new website on which it is hosting a competition for fans to win a pair of ‘Danny Jones’ board shorts.
The urban brand, which started as an extreme sport brand, is fast expanding into the world of fashion.
Celebrity fans include the likes of boyband McFly, DJ Lisa Lashes, the TOWIE and Hollyoaks crew and Manchester United football team. Celebrity Big Brother contestant Lucien Laviscount is the latest addition and was spotted leaving the Big Brother house in WAXX boxers.
The new website launches the new season designs, and the prints encompass looks such as Banana, Poker, Cocktail and Lolipop.
As well as catching first glimpse of the new collections, WAXX fans will also have the chance to win a pair of board shorts identical to Danny Jones from McFly on his recent holiday to Cyprus.
WAXX is encouraging its fans to be interactive on social networking pages, through which it runs a campaign entitled ‘Local Heros’ whereby talented young people (sportsmen, musicians, DJs etc.) are sponsored to become part of Team WAXX. Team WAXX are then promoted through Facebook, Twitter and the WAXX YouTube channel.
The brand also has a ‘design a print’ competition in the pipeline, where one winner will have their own design printed and sold worldwide.