This April, Waxx Underwear will launch a new online competition to find the next ‘edgy, urban’ faces of the brand.
The competition will be run via social networking sites, such as Facebook and Twitter, and will be open to all members of the public over 18 years old.
Applicants will be able to upload their pictures onto the brand’s Facebook page, where a single finalist will be chosen each week for a period of two months.
The final eight selections will be judged by a celebrity panel. The two winners – one male and one female – will feature in a photoshoot for the Waxx Underwear. They will also be able to attend trade shows and press events with the brand.
Elite Apparel development director Nicola Groom said: “We are delighted to have this opportunity to work with the public and gain their input on the brand. We greatly value their opinions and hope that many of our WAXX fans will get involved with this new project.
“We look forward to working with the new faces, who will be announced in July.”