Watercult goes retro for summer 2018

Watercult, the fashion-forward swimwear brand from the Maryan Mehlhorn beachwear group, has journeyed across times zones and cultures to create a new collection that demonstrates a clash of styles for SS18.

The German brand has recalled the age-old virtues of handcraft and print origins and playfully combined them with new fabric innovations.


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Influences come from the 90’s in the form of high-low shapes, vintage jungle prints, oversized ruffles and activewear-inspired styling.

Strong accents include smocking, crochet, surprising ribbed knits, and cotton piqué type fabrics.

The palette leans toward softness with luminous pastels paired with fresh, typically summertime tones, such as watermelon, as well as prints that are sometimes ethnic and sometimes floral.


Monokinis also come on board in a starring role as an ultra-feminine alternative to the one-piece.

Meanwhile, the new Urban Rib line puts ribbed fabrics to work in suits with dramatic cut-outs and architectural shapes. The look is both athletic and modern with giant zippers that add a glamorous rock ‘n’ roll touch.




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