Wacoal to stock Huit lingerie throughout Asia

Eveden Group is launching its Huit range in Wacoal stores across Asia. Wacoal bought Northampton-based Eveden in March this year with a view to growing international markets for its brands including Fantasie, Freya, Huit, Fauve, Elomi and Goddess.

Wacoal expects to have Huit swimwear and lingerie in its stores across Japan, Taiwan and Indonesia in time for spring/summer 2013.

Wacoal will also make its first foray into China in the spring of next year.

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Eveden and Wacoal are enjoying a number of benefits since the companies joined forces earlier this year. In August, Eveden introduced Wacoal to its Australian retail channel.

In April, Eveden CEO Tracy Lewis told Lingerie Insight that the company expected to plug into over 40 manufacturing facilities being run by Wacoal.




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