Wacoal is the latest lingerie brand to take the spotlight in Selfridges’ Oxford Street window display as the retailer continues to celebrate the launch of its Body Studio.
The label’s best-selling collections, including Embrace Lace in black and Vision in black and rose tan, will be on display until June 8.
Ann-Marie Manley, head of Marketing at Wacoal Europe said: “We’ve really enjoyed supporting Selfridges with the Body Studio so far and now the window display is a great opportunity for us to raise the profile of the Wacoal brand even further.
“We think the delicate and feminine look of the window display reflects the premium style of Wacoal’s collections perfectly. We are sure this will entice consumers into the store and encourage them to visit the lingerie area.”
Selfridges opened its 37,000ft2 Body Studio, dedicated to intimate apparel, fitness and well-being, on April 4.