Wacoal presents new shapewear concept

Wacoal has introduced a new concept in sculpting underwear that strengthens is shapewear range with an unmistakable identity.

Reshape is designed to celebrate and showcase all of Wacoal’s shapewear collections under one umbrella.

The concept will now be rolled out across all Wacoal marketing material, appearing on its shapewear garments, including its branding on tags, packaging and in store fixtures.

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Ann-Marie Manley, head of marketing at Wacoal Europe said: “Wacoal have a fantastic and leading reputation for shapewear, with innovation, fabulous quality and style all key attributes to its designs.

“We believe the launch of Reshape will enhance Wacoal’s shapewear offering, providing it with a clear identity, strong direction and greater platform to be showcased. We’re incredibly excited to introduce this new concept and to launch Wacoal’s new shapewear collections for AW16, Beyond Naked in particular.”

Beyond Naked offers smooth and ultra-flat styles that can be worn for all occasions. All edges are free cut and soft against the skin, creating a smooth silhouette.

The new shaping camisole features integrated seamless moulded cups, which can be worn with our without the removable foam pads.

The Beyond Naked shaping body (pictured) also features integrated cups with bonded hidden panels, which wrap around, smooth under the bust and keep the cups in place.

The panels are designed to give control at the back leg line and hug under the buttocks to stay in place, whilst the Wacoal signature wave resists curling.

A hook-and-eye fastening at the gusset is included for practicality.

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