Wacoal France launches in the UK for SS13

Luxury label Wacoal France is set to launch in the UK for the SS13 season.

The brand, which is set to be one of Wacoal’s key focuses for the period, is targeted at both department stores and high end independents.

Wacoal France is not the first luxury label from the company to be introduced into the UK market. Wacoal Luxe is already sold in a number of retailers throughout the country and Wacoal DIA is sold exclusively via Harrods.

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Wacoal France, which was originally designed for the French market, retails at around £65 for a bra and £41 for a brief.

The range includes a selection of bras, briefs, boxers, bodies, girdles and slips in shades of black, brown, ivory, navy blue, violet, grey and seafoam.

The first items will enter into stores in January, 2013.

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