Wacoal Eveden has become the headline sponsor for the 2014 UK Lingerie Awards, the company has confirmed.
The partnership paves the way for the most exciting night in the intimate apparel industry, when the most influential and forward-thinking brands and retailers will be recognised.
Wacoal Eveden head of marketing Ann-Marie Manley said the collaboration tops a successful year at the company, a supplier of premium lingerie and swim brands Freya, Fantasie, Wacoal, b.tempt’d, Elomi and Huit.
She added: “This year has been huge for Wacoal Eveden, both in establishing the strength of our brands and our international business in the Eastern and Western hemisphere. 2015 is set to be even bigger so we’re incredibly delighted to become the headline sponsor for the UK Lingerie Awards to share our success with the industry we are a part of.
“Not only do the awards recognise the talent and incredible achievements of those in our industry, they really bring together the keys influentiers, designers, brands, retailers and boutiques and suppliers so it’s a hub for our industry.
“We feel it’s a great fit for the Wacoal Eveden business to get behind, allowing everyone from all over the UK in our field to get together. With celebrities and VIP’s in attendance the event receives some great exposure and this year’s set to be even bigger and better.”
Lingerie Insight editor Sarah Blackman said: “We are delighted to welcome Wacoal Eveden on board as our principal partner for the 2014 UK Lingerie Awards. The lingerie business has always been supportive of the magazine and our annual event and I feel that our two organisations share a passion for innovation and fresh ideas that results in a fruitful partnership.”
The UK Lingerie Awards will take place on December 3 at the Freemasons’ Hall in London’s Covent Garden.
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