Wacoal Eveden has become the latest sponsor of the UK Lingerie Awards 2013 in association with Fashion Forms.
A supplier of premium lingerie and swim brands Fantasie, Freya, Huit, Fauve, Wacoal, Goddess and Elomi, the group will sponsor the UK’s Favourite Lingerie Retailer of the Year category.
Nigel Addison UK and Ireland sales director of Wacoal Eveden commented: “We’re delighted to be sponsoring the UK Lingerie Awards. The awards really draw attention to the lingerie brands that are standing out in this highly competitive market.
“With four nominations for Freya, Freya Active, Fantasie and Elomi, we’re very excited for the awards results to be revealed. We wish all the nominees the best of luck for tonight.”
Lingerie Insight editor Sarah Blackman said: “We couldn’t be more thrilled to welcome Wacoal Eveden as a partner for the UK Lingerie Awards.”
“The group, with its raft of well-respected and much-loved lingerie brands, will bring a huge amount of prestige to the event. And I’m sure that our attendees, from celebrity guests to the lingerie-loving public, will be delighted to hear about the collaboration,” Blackman added.
Wacoal Eveden joins the likes of Triumph, Charnos XeLence, Eurovet and Panache to sponsor the UK Lingerie Awards.
Fashion Forms is the title sponsor for the event, to be held tonight at Covent Garden’s Freemasons’ Hall.