Wacoal Eveden has appointed Franceska Luther as its new creative director.
Luthur will head up the development across all Wacoal Eveden brands, including Freya, Fantasie, Huit, Goddess and Elomi, in the newly created role from April 1.
The news comes after the business announced management changes to its Product Design operation.
Wacoal Eveden chief executive Tracy Lewis said: “We are incredibly excited that Franceska is joining us. Franceska has a great reputation in the fashion industry and much proven success in intimate apparel. She has a strong creative focus and this will be hugely valuable in furthering the development of our global Wacoal Eveden brand portfolio.”
Luther has previously developed the creative vision of lingerie brands Janet Reger, By Caprice, Jasper Conran, Myla, Dirty Pretty Things, Kitten Kouture and Coco de Mer.
She said: “I am delighted to be joining Wacoal Eveden and I am passionate about each of their fabulous brands. They have a hugely skilled team of designers and I am really looking forward to working with them and supporting them to develop the business even further.”