Wacoal Eveden has announced that it is adopting interactive digital brochures for SS15.
The group will be the first lingerie business to use aWorkbook, an application designed to help increase sales efficiency.
The new digital brochures will showcase each of Wacoal Eveden’s brand’s collections and provide buyers with the ability to build assortments, as well as save, download and analyse them.
They will also be a key marketing tool, providing behind-the-scenes videos, which can be accessed on the go using an Android, iPad, PC or Mac.
To support the brochure, the Wacoal Eveden will produce a printed Trade workbook format as well as continue to produce a consumer look books.
Wacoal head of marketing Ann-Marie Manley said: “Brochures are still the powerhouse in our marketing but we felt it was important to evolve and to enhance our offering further. We believe that aWorkbook will be really engaging for our business and allow us to better support our customers. It will also mean we can be more conscious of the environment and improve our footprint.”
aWorkbook sales and marketing director John Shirley added: “Wacoal Eveden is the first lingerie and swim brand to use aWorkbook. Wacoal Eveden’s willingness to innovate and their commitment to really good product photography means their aWorkbook digital brochure will really add something to the mix and delight users.”