Wacoal Europe is building on its international expansion with a series of presentations designed to showcase all the brands in its portfolio.
The latest outing was in Los Angeles, where the company used the iconic Hollywood Roosevelt hotel for its first ever West Coast press showing.
The event adopted an old Hollywood glamour theme to showcase its AW15 lingerie and swimwear collections from brands including Freya, Fantasie, Elomi, Goddess and Huit.
Guests soaked up the California sun as they watched models wearing the collections at an event held at the Roosevelt’s poolside.
Members of the press were also given a free bra fitting by Wacoal Europe specialists.
Mary Alice Kelly, director of North America for Wacoal Europe said: “We were so thrilled to host our first press event on the West Coast and in LA. We’ve held events on the East Coast successfully in the past and now the West Coast is really growing for us, so it is great that there is so much interest and demand for our brands. The reaction to our new AW15 collections has been fantastic so this is really promising.”