Wacoal DIA to open Harrods pop-up store

By Laura Higgins

Japanese lingerie label Wacoal DIA is set to open its first pop-up shop in the UK at Harrods, in April.

Harrods is currently the only stockist of the lingerie brand outside of Japan, making the label exclusive to the store.

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The pop-up shop will offer consumers an exclusive look at the Spring Summer 2014 collections which take inspiration from a Japanese painting of Aogaki, featuring flowers and leaves as the focal point.

Commenting on her designs, Wacoal DIA designer Atsuko Kamio said: “for women who seek sensibility and perfection, and understand a delicate sense of beauty.”




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