Wacoal appoints new commercial director

Lace Lingerie now stocks lingerie by Fantasie.

Lingerie and swimwear group Wacoal Europe has appointed a new commercial director.

Dean Cooper joins the company from Diesel, where he was the director for Northern Europe, and brings nearly 30 years of sales experience, having previously held senior positions at Burberry, Camper and Paul Smith.

His new role at Wacoal will see him lead the group’s commercial teams across all of its global markets and set the sales strategy for the Wacoal, Fantasie, Freya, Elomi, b.tempt’d and Goddess brands.

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Geoff Embley, CEO of Wacoal Europe said:  “I am delighted to announce Dean’s appointment. Dean has a wealth of experience in building and delivering the sales strategy of some of the best international apparel brands, and this will be hugely valuable in furthering the growth and development of the Wacoal Europe portfolio.”

Cooper commented: “Wacoal Europe has an impressive and influential portfolio of brands. I am looking forward to the challenge of widening its success internationally.”

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