US lingerie brand Victoria’s Secret has unveiled a new state of the art technology at its flagship London store.
The company has installed what is claimed to be the largest video wall of its kind in Europe, a facility which can be controlled remotely via multiple devices, such as iPads, iPhones and other tablets.
The PlayNetwork technology is designed to connect up the customer journey and enhance the lingerie brand’s image.
Store fitting and furninishings have been designed to enhance the digital experience and support the central concept of social media integration.
A mirrored hallway reflects animation from the thin bezelled HD LCD video wall, which has been integrated into the shop fitting.
The content is constantly updated and includes live feeds from the latest fashion shows.