More than 8000 people have signed a petition demanding that Victoria’s Secret apologise for its Perfect Body advertising campaign.
The petition, launched by three students from Leeds, criticises the marketing campaign for sending out a “damaging message” by failing to “celebrate the amazing diversity of women’s bodies”.
“Victoria’s Secret is hugely popular among young women, and they have a crucial responsibility to not use harmful and unhealthy ideas to market their products. We would like Victoria’s Secret to take responsibility for their irresponsibility,” the group writes.
"We’re asking them to change the advertisements and pledge not to use such marketing in the future."
The underwear campaign, which has been facing a backlash on Twitter through the hash tag "#iamperfect," features three slim Victoria’s Secret models sporting the company’s latest "Body" bra with the slogan "The Perfect ‘Body’" emblazoned over them.