Public voting for Curvy Kate’s annual Star in a Bra search has gone live today (April 16), with the top ten finalists having taken part in a professional shoot and make over in London.
The selection have beaten over 700 D+ hopefuls to secure their place in the final. The winner will be awarded an international modelling contract with D to K cup brand, Curvy Kate, a fashion shoot with Cosmopolitan magazine and a chance to appear in a lingerie catwalk show this Autumn.
With British boobs doubling in size over the last 40 years and sales of D to G cups rising by 50% year-on-year since 2005, more women than ever are wearing fuller cup lingerie ranges. Curvy Kate are championing shapely figures by searching for a D plus girl who represents the brand by being charismatic and confident with a fuller body and natural chest.
Hannah Houston, PR and Marketing Manager commented: "We truly believe that our customers should model our lingerie as these are the girls who will be buying it. Out model search isn’t just a one off – it’s here to stay to prove how gorgeous the shapely figure looks in lingerie – wobbles, bumps and all. It’s not up to us to choose the next Curvy Kate – we want our fans to tell us the girl they want to see modelling the lingerie they’ll be wearing."
The new images of the finalists are now live on the Curvy Kate Facebook page and the public will have one vote to choose their winning girl.
The winner will be announced on May 2, 2013.