Iconic French department store Le Bon Marché has signed British loungewear brand Violet & Wren as a new customer for SS18.
The retailer will stock a selection of lines from the brand’s Vita collection in its newly renovated lingerie department from January 2018.
Key lines include a piped kimono featuring a tulip print, a lace trim slip and pyjama set with an iris print and a midi sleep shirt featuring blue and white stripes.
Le Bon Marché will also carry a range of printed bralettes, tangas and French knickers from Violet & Wren.
Commenting on the launch, Violet & Wren creative director Louise Barnard said: “We cannot wait to see the pieces in Le Bon Marché’s wonderful, newly renovated lingerie and loungewear destination area.”
Le Bon Marché opened its revamped lingerie department in September.
Describing the new space, the retailer said: “Regarded as a natural extension of fashion, lingerie is enhanced by a permanent spacious area dedicated to bathing in the sea and is part of decor that has been inspired by modern houses: natural light, ample space, high-quality materials, collectable furniture, etc.”