VIDEO: Sainsburys new TU swimwear advert


 

Sainsbury’s first TV clothing campaign is the first of a series of steps that the retailer will be taking to publicise its TU collection.

Investment in print and digital media has been reported to be in the offing, in addition to a few more creative marketing strategies; a group of models displayed the SS11 swimwear collection at London’s Westminster Bridge on May 4 to the joy of many commuters.

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The retailer has extended its clothing range over the past year, with swimwear/beachwear reportedly up 100 percent on the previous annum.

In March, celebrity stylist Gok Wan also announced that he would be designing items for the TU womenswear line.

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