Fuller bust lingerie specialist, Panache, has released a promotional video from its new Find Your Fit campaign.
The documentary-style fitting advice video, featuring Global Fit Academy ambassador and lingerie retailer Allison Hawkins, is designed to inform consumers on the benefits of having a bra fitting.
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The new global marketing campaign has been launched to celebrate the ‘wow’ moment when an expert fitter introduces a customer to her perfect fitting bra.
As well as the video, the campaign features a new online bra fitting guide, and there will be in-store events at Panache retailers.
Lingerie retailers can request ‘Find Your Fit’ event kits, including event advertising, redemption vouchers, monthly Panache prizes, and PR and social media content to promote the event and encourage customers to nominate their favourite in-store fitting experience.