VIDEO: Online lingerie retailer highlights emerging brands in tropical campaign

BU Eden

Luxury online lingerie retailer Beautifully Undressed has released its latest campaign video and lookbook for SS17.

A counter-story to the darkly seductive AW16 shoot, Obsession, the Eden campaign features model Katrina Louise, who emerges for this season in a burst of colour, transporting the viewer to a far-away tropical garden.

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Annabelle Mu’azu, founder and director of Beautifully Undressed, has hand-picked coveted new brands and styles for the season and, as always, supported smaller independent labels – an ongoing passion for the retailer.

BU Eden 2

New brand additions include Dora Larsen, an experimental lingerie label devoted to colour and playful styles that blur the boundaries between underwear and outerwear; Iris London, which champions modern femininity; and luxury British loungewear from Violet & Wren.

Meanwhile, luxury swimwear by Afina London has expanded Beautifully Undressed’s growing resortwear offering.

Existing brands featured in the SS17 lookbook and video include Lascivious and Harlow & Fox.

EDEN – Beautifully Undressed SS17 from Beautifully Undressed on Vimeo.

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