VIDEO: Mode City opens swimwear catwalk show to the public

Mode City Paris presented a special selection of swimwear collections to the public on Saturday night, in a dedicated catwalk show.

Rock My Swim, the trade show’s first catwalk show to open to the public, featured collections by French and international brands, including Banana Moon, Empreinte, Freya, Lise Charmel, LOU, Maison Lejaby and Maryan Mehlhorn.

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Special guests included French singer Alizée, star of Danse Avec Les Stars Denitsa Ilkonomova and the face of Coco de Mer latest lingerie line, Pamela Anderson.

Mode City streamed the catwalk show online, and the video had a redirecting function that sent shoppers directly to the e-shops of big brand names.