VIDEO: Maison Lejaby celebrates 130th anniversary

French lingerie brand Maison Lejaby celebrated its 130th anniversary on Tuesday with a spectacular show at the Lido, Paris.

The show took guests through the decades of the brand’s history, crafting each section around key moments including Art Deco, Art Nouveau and the pin up era of the 1950s.

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Dancers wore pieces from Maison Lejaby collections and showpieces specially designed for the show, including detailed lingerie sets, shapewear, silk gowns and chiffon robes.

One showpiece – a Swarovski-encrusted tutu designed by former Paris opera ballet dancer Agnès Letestu – required 150 hours of work.

Guests from across Europe were hosted by Maison Lejaby’s CEO Alain Prost, who was appointed in 2012 to spearhead the brand’s return to the French couture spirit. He took over the label, from US company Palmers Textil, after it went into administration in 2011.

Prost commented: “Maison Lejaby is at the dawn of a new era and our 130years show was the perfect illustration of where we want to go in the future :more fashion, more modernity, more creativity and more sensuality…but always with our French Couture Spirit.

“The foundations of Maison Lejaby are stable now and we’re ready to expand on new products in areas like our Couture Collection, which is 100% hand-made100% Made in France and includes a bespoke service for the luxury market. I am confident in the future growth of our company and the UK and Ireland are two very important markets for us, with huge growth potential.”

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